The Los Angeles Rams emerged victorious against the Cincinnati Bengals in Super Bowl 56. This year's NFL championship game was expected to draw a bigger audience than last year. If that comes to pass, it will be good news for advertisers like Budweiser, Cheetos, Taco Bell, General Motors and more that are all back at the big game this year.
These Super Bowl veterans will be joined by a number of first-timers, including travel site Booking.com; cryptocurrency exchanges Coinbase Global, FTX, and Crypto.com; and health and wellness companies like Covid-19 test provider Cue Health and connected fitness equipment company Tonal.
Some highlights:
- Coinbase's bouncing QR code spot appears to have crashed its app
- Eugene Levy gets a makeover in Nissan's first Super Bowl ad in 7 years
- Lizzo debuts song 'If you love me' in Google's Pixel 6 ad
- Cryptocurrency exchange FTX takes aim at skeptics
- A 'Sopranos' reboot promotes Chevy's Silverado
- Bud Light Next incorporates NFTs and the metaverse in its introductory ad
- Fewer companies making a Super Bowl debut than last year